In an exciting collaboration that merges two iconic automotive brands, Hot Wheels and Formula 1 have announced a new line of 1:64 scale die-cast track cars. The first model in this exclusive series is a limited-edition Formula 1 car, adorned with a special Hot Wheels racing livery. As a nod to Hot Wheels’ launch in 1968, the number ’68’ prominently appears on the nose of the car.
This highly detailed model boasts a full metal body and chassis and is the first to use Hot Wheels’ new Formula 1 casting. Designed for both collectors and enthusiasts, the car comes equipped with custom Real Rider wheels and Pirelli P Zero tires. Additionally, it includes three interchangeable sets of tires in soft, medium, and hard compounds, mirroring the actual tire selections in F1 races. To protect the model, it will be housed in a collector’s “Kar Keepers” clamshell case, inspired by the original Hot Wheels designs.
Roberto Stanichi, Executive Vice President at Hot Wheels and Head of Vehicles and Building Sets at Mattel, spoke about the collaboration: “Hot Wheels has always been about nurturing the challenger spirit, and our partnership with Formula 1 is a perfect match. It brings together two massive global fan bases who share a passion for cars and racing.”
He added, “With Formula 1, we’ve created a program that lets kids and fans experience the excitement of F1 racing, and we plan to engage communities worldwide through a broad collection that will expand in the future.”
Next year marks Formula 1’s 75th anniversary, a milestone in the sport’s storied history. With more than 700 million fans worldwide tuning in for 24 races each season, the partnership highlights the shared global appeal of both Formula 1 and Hot Wheels, which sells products in over 150 countries.
Emily Prazer, Chief Commercial Officer of Formula 1, highlighted the significance of the collaboration: “This partnership celebrates speed, creativity, and innovation, allowing fans to enjoy the thrill of F1 racing in a whole new way.”
The multi-year deal between Hot Wheels and Formula 1 will see the product line expand in 2025. The first collector’s car is now available for pre-order on Mattel Creations at $25, with deliveries slated for June of next year.
